Introduction: What Data Do Marketers Use?

video-placeholder
Loading...
강의 계획표 보기

배우게 될 기술

Data Analysis, Marketing, Digital Marketing

검토

4.8개(682개 평가)

  • 5 stars
    84.16%
  • 4 stars
    12.90%
  • 3 stars
    2.19%
  • 2 stars
    0.58%
  • 1 star
    0.14%

NR

2021년 12월 31일

This being the foundation of Marketing Analytics, it is rightly solidified by explaining on the Marketing Process and where the analytics is getting involved in this process.

VT

2021년 12월 3일

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

수업에서

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

강사:

  • Placeholder

    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

Coursera 카탈로그 살펴보기

무료로 참여해 맞춤화된 추천, 업데이트 및 제안을 받아보세요.