3-1 Overview of Online Display Advertising

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Mobile Marketing, Social Media, Digital Marketing, Marketing Channel


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Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.


Sep 11, 2019

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

Core Strategies
In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing.


  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media

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