Case Study Intro: Pepsi Refresh

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강의 계획서 보기

배우게 될 기술

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

검토

4.7(5,901개의 평가)
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HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

수업에서
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

강사:

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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