Welcome. In the previous part of our mood communication ethics, we talked about the basics of communication ethics. Recurring dilemmas in our field, classic examples of conflicting values, and of course, consequentialism. But in this part of our course, I would like to talk with you about the issue of media governance. Media governance refers to all processes of governance, or media landscape. Informal, internal to the organization, or external, that try to govern, in other words to rule, regulates, facilitates, monitor and influence, media behavior. It is the simple words in the entire system of rules and regulation. An informal societal, ideological, and economical processes that influence the behavior of our media, or actually I should say it influences the people behind our media. The people that make, facilitate, and distribute messages, they create our media landscape. From time to time in place or place, the look and feel of our media system may vary because of exactly this. The people behind it have different views, expectations, and norms. What they should do and what the role of media in society should be. Ideas on the ideal role of media are plentiful. Some see the media as an instrument of information for the government. And some see it as an ideal tool to educate and uplift the masses, to make a smarter, better, or more likely to reach religious ideal. And perhaps, media are merely channels to be used by people who need a platform to reach a larger audience. Or smart means of powerful people to make us buy things and be productive in society. Others emphasize the entertaining world of the media, that messages should distract and make our lives more pleasant. Or perhaps media should be a power upon themselves, and serve as an unofficial institute for our democracy, counter weighing the power of the ruling elite. For the scope of this MOOC, it will be too much to cover all ideals on the role of media in society. In our course Introduction to Communication Science, we covered this topic in more detail. For now, it's important to realize that our system of media governance is often the outcome of all kinds of expectations of the role of media in society. Governance is merely a way of making sure that media fulfill that ideal role. In the following clips, we will therefore start with a basic modal of media governance before moving on to the the early and early modern historical models and this is needed to explore the start of the dominant theories of today, where we will end.