Ultimatums are very hard to deal with in this case. And why is that? Well, the reason is, we know that A,B,C,D and E are all better than no deal. So somebody who says they're not going to do this deal is basically lying, right? I mean, maybe they've gotten their emotions to the point where they actually like to rip up money, but the reality is, it isn't the case that no deal is better for them than A,B,C,D and E. And so when they say they can't do it, is really saying they don't want to do it. And therefore the ultimatums, I think in this particular case are not going to be effective. That doesn't mean that you can't try and here's a particularly creative way of trying to accomplish the ultimatum. >> I love you, your family, but this is business okay. So we've spoken. It's either going to be A or B, or the deal is off, okay? So I am going to let you guys discuss. I know that we're going to reach a solid conclusion. I've left my phone here so you can, well you can't call me but great A or B. That's how it is for us, okay? Thank you. >> [LAUGH] I think she said it all. My client has told me that all we can accept on our end is A or B. That's it. >> A or B. >> Yeah, that's it. >> Nothing else. >> That's exactly what we're dealing with. >> Lets see. >> A is 25 million. >> Yeah, that's right. >> You want to take 26 million. >> Are you offering I'm not offering 26 million? >> I'm just saying, would you take 26 million? >> Yes, if there's an option that's better than A or B, I'm sure that my client would be open to further discussion. >> What we've seen here was truly remarkable. We had a seller who seemed stuck on only A or B and the buyer figured out a clever way to create new options. The buyer comes in and says well, you'll have your 25 million, how about 26 million? And who could say no to that? Okay, but it wasn't a real offer. It was a hypothetical offer, and yet it established the fact that the seller would consider things beyond A or B. Having established that, now it's time to go to town because we can come up with deals that are so much better than 25 million for the seller and yet don't cost so much for the buyer. For example, consider a deal which is a $50 million payment in the event of FDA approval, and nothing otherwise. Since the seller thinks there is a 60% chance of approval, 60% chance of 50 million is worth 30 million to the seller. But it only costs the buyer 5 million, because the buyer thinks it's a 10% probability and 10% of 50 million is 5 million. So here we have a deal now which is worth $30 million to the seller, but only cost 5 million to the buyer. So that's a huge improvement from the buyer compared to just paying 25 million. But it's a small improvement for the seller, hopefully enough to make this deal happen.