Expert Interviews: Alejandro Hermo of Burger King

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강의 계획표 보기

배우게 될 기술

Pricing, Psychology, Price Discrimination, Pricing Strategies

검토

4.6개(934개 평가)

  • 5 stars
    73.34%
  • 4 stars
    20.98%
  • 3 stars
    3.85%
  • 2 stars
    0.85%
  • 1 star
    0.96%

SR

2016년 6월 11일

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

JS

2019년 7월 21일

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

수업에서

Playing the Pricing Piano or Price Discrimination

강사:

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    Martin Boehm

    Professor of Marketing

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