Expert Interviews: Alejandro Hermo of Burger King

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배우게 될 기술

Pricing, Psychology, Price Discrimination, Pricing Strategies


4.6(591개의 평가)
  • 5 stars
    415 ratings
  • 4 stars
    138 ratings
  • 3 stars
    26 ratings
  • 2 stars
    7 ratings
  • 1 star
    5 ratings

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.


Jul 22, 2019

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

Playing the Pricing Piano or Price Discrimination


  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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