Place of sales management in marketing. Part 1

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Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

Lecture 1. Place of sales management in marketing
The topic examines the place of sales management in the marketing mix and communication mix; factors determining the leading role of sales in the complex of marketing; buying and selling processes; sales staff functions.


  • Anastasii Klimin

    Anastasii Klimin

    Associate professor, Ph.D.
  • Aleksei Trykov

    Aleksei Trykov

    Assistant lecturer

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