학생용

Place of sales management in marketing. Part 1

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배우게 될 기술

Sales Strategy, training and leadership, Sales Technique, Recruitment, Motivation and performance evaluation

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4.6(95개의 평가)
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AS
2020년 9월 7일

I am very thankful to Coursera and LJ Institutes to provide such an opportunity of Learning in Lockdown period. Nice and deep content helped me to enhance my knowledge.

MA
2020년 10월 20일

Great course for FMCG sales managers.\n\natharalrabie@gmail.com

수업에서
Lecture 1. Place of sales management in marketing
The topic examines the place of sales management in the marketing mix and communication mix; factors determining the leading role of sales in the complex of marketing; buying and selling processes; sales staff functions.

강사:

  • Placeholder

    Anastasii Klimin

    Associate professor, Ph.D.
  • Placeholder

    Aleksei Trykov

    Assistant lecturer

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