Carla how'd you get the idea for your first venture? >> Okay, so, basically was actually not only my idea, it was my partner's idea. I wasn't really close to environment projects, I was more close to social projects. But I was really keen on making any project work and be sustainable and I wanted to have one of my own, right? So actually try it out do it myself and Daniela, that's my partner in this venture, she told me that she had been collecting bottles herself, from different people. She had learned that there was this company that recycle the bottle and export all their material to the Netherlands because well, they will buy your trash, [LAUGH] our trash. So I was like, that's amazing. Let's do something about that. And she was like yes I want to collect even more bottles and I want to, but she was driving her car all over Lima collecting bottles from people, friends of hers. And her car was like a big trashcan, the other flies and can you imagine like these bottles of any kind of soda but with a little bit of soda inside of them still. [LAUGH] And I mean, you know nothing about recycling bottles like nothing, and then she started doing this. And she's really good in Facebook. So she started saying it in Facebook, I am collecting bottles, then people started saying, come pick my bottle from my house too, my home. And that's when I come in and I'm like, okay, Danny, let's do these, let's really structure this thing and make it work. Let's work with companies and Let's recycle what companies are giving, that's much more than what people are actually dumping in the cannery, the trash, she's like, okay, let's do it. So we created and the first thing was to actually understand what was going on with in Peru. So, mainly plastic bottles and then we found out that only 4% of what can be recycled is being recycled in Peru, and the rest is going out into the sea, mainly into the sea like 80% into the sea and the rest is going to these. He's like, hold on. I only really work in English these holes in the ground that you it's called like sanitary filters. That's the name and they're not really clean. >> And just briefly, where did the idea for Proa, your second venture come from? >> Well, I've always been a volunteer, [LAUGH] always. And it's really hard to find NGO's. So I told you I was working in an NGO in the highlands when I was in college. So to find this NGO and to work in these NGO, it was really hard. I had to knock a lot of doors to find the correct NGO for me. That they would really like and they would really appreciate, that they would appreciate me. And because I was really into volunteering, I got to know this huge amount of NGOs and my friends came to me and asked me, ooh, do you know NGO, I could volunteer for a number? What do you like these to be at ease when I'm going up with your contract? And then I've been Frank Gaiman as the same thing, and I was like, I mean, there's a huge gap of information here. And then I got together with a friend that was similar to me but in another college, so I was in one college, it's a Business College and she was in another one. And we got to where we're like, yeah, this is going on. I mean, we need to do something about this. And we thought of so it wasn't called Proa at first. We thought of we're like we need to do like an event, right? We already knew event right? So we need to do an event right but voluntary, and at first, we didn't actually wanted to make it sustainable. We just wanted to create it and leave it there and make people use it and that's it. But that was going on for a year. And was already going on in >> So anyone who's listening to this whole interview, as I am, recognizes you're running two businesses, two ventures, which sounds like that's all you have time to do, but I actually know you have another full time job. Can you tell me about Peru 2021 and what you're doing there, please? >> Yes, So Peru 2021 is a representative of the World Business Council for Sustainable Development in Peru. And what I do in the organization is basically run the social enterprise business unit. So, our objective is mainly to create a social enterprise ecosystem in Peru, we have a really young ecosystem and we want to professionalize it. So, that's why our efforts are all completely directed to making social enterprises scale, grow and then scale, so they can actually not only increase their impact, but it can be even more sustainable. And just to put a point of information there, actually I don't run the two ventures by myself. So we have a team of co founders and now a beer team. And they are giving much more of their time than I am right now to those ventures, because I really do making the whole social enterprise ecosystem work from a social entrepreneur point of view. >> And so were you brought into Peru 2021 to do this job that you're currently doing or did you create that job once you got there? >> It's kind of both. So I started a unit, the business unit. Because before Peru I was only working with corporates or big companies, but the current CEO of Peru 2021 was looking into social entrepreneurship. He wanted to make something with social entrepreneurship. And I had been a consultant cooperates and for the government in social innovation projects. Besides the two social ventures, and we got together because I learned he wanted to do this and I was like, I would love to help you, not get into Peru 2021, but just help you do it. Because I will find you could be like a consultant for about two months and help me create the business unit and then someone can take charge. He was like, yeah, great, let's do that. And I came in, I still remember almost a year ago, in January of last year. Yes. And my first day I was like, okay, let's do this. Let's structure the whole unit, and a week passed and he was like, you're going to stay and you're going to lead this business unit. And I was actually thrilled because I was like, yes. I mean, actually, I remember when I was back in college, and what I wanted to do was a systemic change in social entrepreneurship. And from here I can because I have the legitimacy of the organization, I have the contract with the government and with the corporates. And I'm a social entrepreneur myself. So I have a certain legitimacy with the social entrepreneurs too, the younger ones, the bigger and older ones. And I said yes, and I've been doing that since and I mean, it's a challenge, but I love it. So, yeah, we both created it. It was kind of peace and at the same time.
