What Makes a Good Trademark?

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강의 계획표 보기

배우게 될 기술

Marketing, Brand Management, Strategic Planning, Value Proposition

검토

4.8개(184개 평가)

  • 5 stars
    86.95%
  • 4 stars
    10.32%
  • 3 stars
    2.17%
  • 2 stars
    0.54%

CH

2019년 7월 16일

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

IG

2020년 6월 25일

Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law

수업에서

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

강사:

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    Cynthia Dahl

    Practice Professor of Law

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