What Makes a Good Trademark?

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강의 계획서 보기

배우게 될 기술

Marketing, Brand Management, Strategic Planning, Value Proposition

검토

4.8(99개의 평가)
  • 5 stars
    86%
  • 4 stars
    11%
  • 3 stars
    2%
  • 2 stars
    1%
IG

Jun 26, 2020

Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law

MA

Mar 01, 2020

It was a mindful course to explore the knowledge for the protection of the right involving trade.

수업에서
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

강사:

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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