Intro to Channel and Direct to Consumer Pricing

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배우게 될 기술

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

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4.8개(599개 평가)

  • 5 stars
    84.14%
  • 4 stars
    13.02%
  • 3 stars
    2.17%
  • 1 star
    0.66%

MK

2019년 7월 21일

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Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

LB

2020년 8월 31일

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A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.

수업에서

Channel and Direct-to-Consumer Pricing

강사:

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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