Week 3 Introduction & Overview of Methods to Assess WTP

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강의 계획서 보기

배우게 될 기술

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

검토

4.8(180개의 평가)
  • 5 stars
    152 ratings
  • 4 stars
    25 ratings
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    2 ratings
  • 2 stars
    1 ratings
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

VT

Jul 15, 2019

Full of important pricing concepts which is immediately applicable into practice.

수업에서
Measuring Customer Preferences

강사:

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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