Loading...

Reviewing Our Lessons

Course video 18 of 19

Having generated all of these innovative ideas, what’s next? The design thinking process now helps us to take the many ideas we have generated and figure out how to determine which ones are likely to produce the specific kinds of outcomes we want, whether these take the form of improved nutrition for the elderly (e.g., The Good Kitchen), healthier lifestyle choices (e.g., MeYouHealth) or even more “hot leads” emanating from your trade shows (as in the IBM example to follow). In this module, we will follow the activities of an IBM team working closely with experience marketing agency George P. Johnson as they develop and test ideas for a revolutionary approach to trade show participation. This process begins by asking "what wows?". This question brings together the customer and business cases supporting our new concepts. Typically, the “wow” zone occurs at the intersection of three criteria: 1) somebody wants it, 2) we can create and deliver it, and 3) doing so has the potential to produce the outcomes we want. Then we ask "what works?" and conduct small experiments to test if our assumptions are accurate. By the end of this module, you'll understand how to apply the "what wows?" and "what works?" questions, and how to use the Learning Launch tool. We'll conclude by reviewing our lessons and discussing strategic opportunities.

Coursera 소개

세계 최고의 대학교와 교육 기관의 최상위 강사가 가르쳐주는 강좌와 전문 강좌를 듣고 온라인 학위를 취득하세요.

Community
Join a community of 40 million learners from around the world
Certificate
Earn a skill-based course certificate to apply your knowledge
Career
Gain confidence in your skills and further your career