Developing Brand Architecture

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강의 계획서 보기

배우게 될 기술

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

검토

4.6(1,101개의 평가)
  • 5 stars
    760 ratings
  • 4 stars
    260 ratings
  • 3 stars
    51 ratings
  • 2 stars
    14 ratings
  • 1 star
    16 ratings
KP

Aug 12, 2019

I have reached week 4 of this class, and so far, this class has helped me a lot. It's not an intensive class, but for a beginner like me, this provides me with an overall grasp of the field.

GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

수업에서
Metrics for Measuring Brand Assets

강사:

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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