Developing Brand Architecture

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4.6(1,222개의 평가) | 100K명의 학생이 등록함
강의 계획서 보기

배우게 될 기술

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

검토

4.6(1,222개의 평가)
  • 5 stars
    70%
  • 4 stars
    24%
  • 3 stars
    4%
  • 2 stars
    1%
  • 1 star
    1%
KP

Aug 12, 2019

I have reached week 4 of this class, and so far, this class has helped me a lot. It's not an intensive class, but for a beginner like me, this provides me with an overall grasp of the field.

GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

수업에서
Metrics for Measuring Brand Assets

강사:

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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