Making Messages Stick

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강의 계획서 보기

배우게 될 기술

Social Network, Viral Marketing, Marketing, Marketing Strategy

검토

4.7(3,823개의 평가)
  • 5 stars
    79.04%
  • 4 stars
    17.31%
  • 3 stars
    2.98%
  • 2 stars
    0.41%
  • 1 star
    0.23%
RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VP

May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

수업에서
What Makes Ideas Sticky?

강사:

  • Jonah Berger

    Jonah Berger

    Marketing Professor

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