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Course video 19 of 27

This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising. Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, you can make anything more contagious.

Coursera 소개

세계 최고의 대학교와 교육 기관의 최상위 강사가 가르쳐주는 강좌와 전문 강좌를 듣고 온라인 학위를 취득하세요.

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