The Perils of Efficiency

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배우게 될 기술

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

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4.5(6,667개의 평가)
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    52 ratings
SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

AV

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

수업에서
Application/Case Studies

강사:

  • Eric Bradlow

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Raghu Iyengar

    Raghu Iyengar

    Associate Professor of Marketing
  • Ron Berman

    Ron Berman

    Assistant Professor of Marketing

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