4.0 Branding and Naming

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강의 계획서 보기

배우게 될 기술

Brand Management, Choosing Advisors, Brand, Entrepreneurship, Strategic Management

검토

4.8(1,272개의 평가)
  • 5 stars
    1,032 ratings
  • 4 stars
    211 ratings
  • 3 stars
    26 ratings
  • 2 stars
    3 ratings
NG

Oct 04, 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

SA

Jun 08, 2017

This was my favorite of the course so far. Naming is a challenge and the process presented here has already been helpful. Also, the bias lesson was very well done and also very disappointing.

수업에서
Module 4: Branding, Strategy, and Summary

강사:

  • Kartik Hosanagar

    Kartik Hosanagar

    Professor
  • Lori Rosenkopf

    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division
  • David Hsu

    David Hsu

    Richard A. Sapp Professor of Management
  • Ethan Mollick

    Ethan Mollick

    Associate Professor
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)
  • Karl  T. Ulrich

    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation

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