Barriers to, and Challenges of, Customer Centricity

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University of Pennsylvania의 강좌에서
Introduction to Marketing
개의 평가
University of Pennsylvania
개의 평가
Specialization Business Foundations에서 6의 강좌 1
수업에서
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

강사 만나기

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing

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