Brand Mantra: The Elevator Speech

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강의 계획서 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.8(9,759개의 평가)
  • 5 stars
    79.61%
  • 4 stars
    17.67%
  • 3 stars
    2.12%
  • 2 stars
    0.32%
  • 1 star
    0.25%
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

수업에서
BRANDING: Marketing Strategy and Brand Positioning

강사:

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Placeholder

    Jagmohan Raju

    Joseph J. Aresty Professor

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