Brand Messaging & Communication

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강의 계획서 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.8(10,503개의 평가)
  • 5 stars
    79.83%
  • 4 stars
    17.41%
  • 3 stars
    2.17%
  • 2 stars
    0.31%
  • 1 star
    0.26%
AT
2017년 6월 8일

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK
2016년 7월 17일

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

수업에서
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

강사:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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