CLV: Electronic Arts

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강의 계획서 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.7(6,838개의 평가)
  • 5 stars
    5,388 ratings
  • 4 stars
    1,253 ratings
  • 3 stars
    156 ratings
  • 2 stars
    24 ratings
  • 1 star
    17 ratings
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

수업에서
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

강사:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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