From Product-Centric to Customer-Centric Management

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University of Pennsylvania의 강좌에서
Introduction to Marketing
개의 평가
University of Pennsylvania
개의 평가
Specialization Business Foundations에서 6의 강좌 1
수업에서
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

강사 만나기

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing

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