Living in a Customer-Centric World

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강의 계획서 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.8(10,040개의 평가)
  • 5 stars
    79.69%
  • 4 stars
    17.57%
  • 3 stars
    2.14%
  • 2 stars
    0.32%
  • 1 star
    0.25%
MK
2015년 12월 10일

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK
2016년 7월 17일

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

수업에서
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

강사:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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