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Repositioning a Brand

Course video 34 of 44

Professor Kahn is back in this fourth module, the second of her Branding Modules, covering effective brand communications strategies and repositioning strategies. Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior: what consumers perceive is what affects their actions, and what they perceive is not necessarily true! Professor Kahn unpacks customer behavior and perception and explores successful strategies for influencing both in this final required module of the course.

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세계 최고의 대학교와 교육 기관의 최상위 강사가 가르쳐주는 강좌와 전문 강좌를 듣고 온라인 학위를 취득하세요.

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