Repositioning a Brand

Loading...
강의 계획서 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.8(9,484개의 평가)
  • 5 stars
    79.58%
  • 4 stars
    17.67%
  • 3 stars
    2.15%
  • 2 stars
    0.33%
  • 1 star
    0.25%
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

수업에서
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

강사:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Jagmohan Raju

    Jagmohan Raju

    Joseph J. Aresty Professor

Coursera 카탈로그 살펴보기

무료로 참여해 맞춤화된 추천, 업데이트 및 제안을 받아보세요.