[MUSIC] In this social marketing specialization, you'll be participating in five MOOCs. Each MOOC, contains an assignment which is designed to systematically develop your professional persona. In MOOC 1, we will give you a toolkit to create the social assets you will need to develop your professional persona. In addition, we will ask you to define the target markets you want to develop, and predict what they are doing on social. We will see if you are correcting your assumptions in MOOC 2. MOOC 2 is an assignment called listen, you'll be given sophisticated social monitoring tools and will be shown how to use them. In this assignment, you'll monitor your target markets and identify what they are discussing in social. At this point, you'll begin to develop relationships with these influencers and experts, to make them aware of you. MOOC 3, will build on your current engagements by building a filter and focus blog article. This article will be designed to appeal to your high value markets and encourage them to engage with you. MOOC 4 will teach you how to market your blog. We will give you the tools and knowledge to let you conduct sophisticated A/B split testing to determine the messages, which best engage your audiences. In MOOC 5, you will use a series of real time measurement tools to measure the impact of your blog, in all of your social engagement efforts. As you work through these MOOC assignments, you will not only be building your professional persona, but will also be developing the social habits, you will need to continue to grow and expand your professional social networks. You'll be using social on a daily basis to learn what is important within your professional networks. Identify the influencers, who are setting the trends and developing ways to engage them throughout the course. For each MOOC assignment, you'll be given a social marketing tool kit. There will be two tool kits. One for the people taking the MOOC for free, and another, more value added tool kit for those paying for the course or for the specialization to maximize your assignments. Each MOOC will network you with business and social experts, and even the peers within your course. We will work as an integrated team to help you build your social marketing programs and your professional persona. In addition, we want you to tell the social cloud about your experiences. We will use our course hashtag in this and in every future MOOC to communicate on Twitter. In addition to the experts and hashtags, we have discussion boards to talk about important topics. We also have speaker resource center, where you can learn more about every expert in the program. Our social bookstore, we'll feature the books developed by many of our course experts. We will also have special events and will be giving you social tools and other assets to grow your professional persona, and build your social marketing programs. The course, assignments, and discussion boards will give you the skills, knowledge, and tools to create a successful social marketing program. The Capstone is where you will make that happen. This course is not a discussion of theory, but a hands on course to build your social skills from start to finish. [MUSIC]