- Marketing Strategy
- Data Analysis
- Marketing Mix Optimization
- Statistics for Marketing
- Advertising Effectiveness Evaluation
- Marketing
- Digital Marketing
- Python Programming
- Tableau Software
- Data Visualization (DataViz)
- Statistical Analysis
- Linear Regression
메타 마케팅 분석 전문 자격증
Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 5 months or less. No degree or prior experience required.
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배울 내용
Collect, sort, evaluate, and visualize marketing data
Summarize and analyze data using marketing analytics methods
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to test ad effectiveness and evaluate the results
귀하가 습득할 기술

이 전문 자격증 정보
응용 학습 프로젝트
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply marketing data analysis practically, such as:
- Identifying data sources
- Using Python to sort data
- Using Tableau to visualize results
- Evaluating advertising effectiveness
- Optimizing the sales funnel
- Optimizing marketing campaigns using Meta Ads Manager
Your results could be added to a portfolio to share with a future employer or use at your own business.
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
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기술을 쌓아서 실무에 대비
새로운 분야에서 커리어를 찾고 있거나 현재 커리어에 변화를 주고 싶다면, Coursera의 전문 자격증을 취득하여 준비된 인재로 거듭날 수 있습니다. 가장 편리한 시간과 장소에서 나에게 맞는 속도로 배워보세요. 지금 바로 등록하고 7일 무료 평가판을 통해 새로운 진로를 탐색해보세요. 언제든지 학습을 일시 중지하거나 구독을 종료할 수 있습니다.
실습 프로젝트
실습 프로젝트에서 기술을 적용해보고, 미래 고용주에게 실무적으로 준비된 인재임을 보여주는 포트폴리오를 만들어보세요. 자격증을 취득하려면 프로젝트를 성공적으로 완료해야 합니다.
경력 자격 증명 취득
프로그램의 모든 강좌를 완료하면 전문가 네트워크에서 공유할 수 있는 자격증을 얻게 되며, 새로운 커리어를 시작하는 데 도움이 되는 커리어 지원 리소스에 액세스할 수 있게 됩니다. 많은 전문 자격증은 해당 전문 자격증의 자격 증명을 인정해주는 채용 파트너가 있거나, 자격증 시험을 준비하는 데 도움이 됩니다. 해당하는 경우 개별 전문 자격증 페이지에서 자세한 내용을 알아볼 수 있습니다.

이 전문 자격증에는 6개의 강좌가 있습니다.
Marketing Analytics Foundation
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Introduction to Data Analytics
This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analyzing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheet and SQL queries. You will also be introduced to using the Python programming language to manipulate datasets as an alternative to spreadsheets. You will learn foundational programming concepts and how they apply to marketing. You will also learn how to use Tableau to create data visualizations and dashboards.
Statistics for Marketing
This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.
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메타
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
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