Analyzing Market Attractiveness Using Creately

4.7
별점
50개의 평가
제공자:
Coursera Project Network
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Define market attractiveness for businesses using Porter's 5 forces model and Creately

Further analyse threats and opportunities from the analysis creating a complete document model

Clock90 Minutes
Beginner초급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services. You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.

개발할 기술

Market AnalysisStartupBusiness StrategyEntrepreneurshipInnovation

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.

  3. Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.

  4. Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.

  5. Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.

  6. Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.

  7. Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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