Build a Customer Journey Map with UXPressia

제공자:
Coursera 커뮤니티 프로젝트 네트워크
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Create a data based user persona for a customer journey map

Map out a customer's journey in an end-to-end process

Ideate on possible solutions to improve customer experience and solve their pain points

Clock3 hours
Beginner초급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will be able to: - research information about target users for your product - build a data based user persona for your product - uncover customer pain points - map out your customer's journey - ideate on how to improve your customer experiences - share your customer journey map with stakeholders Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them. This Guided Project was created by a Coursera community member.

개발할 기술

User ResearchIdeationCustomer Journey Mapping

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Explore Your Workspace

  2. Create Your User Persona

  3. Outline the Steps on Your Customer's Journey

  4. Identify Your Customer's Goals for Each Step

  5. Mapping Processes and Channels

  6. Mapping Processes in Everyday Language

  7. Identify Your Customer's Pain Points

  8. Plotting the Emotional Journey

  9. Improve Your Customer's Experience

  10. Describe & Export Your Map

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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자주 묻는 질문

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