Create a Professional Automated Landing Page using Mailchimp

제공자:
Coursera Project Network
학습자는 이 무료 안내 프로젝트에서 다음을 수행하게 됩니다.

Design a lead generation landing page with a lead magnet from scratch

Create an email automation campaign with a high converting Call to Action (CTA)

인터뷰에서 이 안내형 체험 보여주기

Clock1 hour
Beginner초급용
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar. By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

요구 사항

No prior experience in email marketing required.

개발할 기술

email automationMailChimplead magnetlanding page designEmail Marketing

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Creating a Mailchimp Account

  2. Mailchimp Dashboard Overview

  3. Exploring & Selecting a suitable Template

  4. Designing a Landing Page with a Lead Magnet from scratch

  5. Email Automation with Call To Action (CTA)

  6. Testing the Landing page & Email Automation

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

자주 묻는 질문

자주 묻는 질문

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