Engagement Mapping to Enhance the User Experience in Miro

제공자:
Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Describe the components of User Experience maps and identify where brand engagement activities play a role.

Visualize the User Experience and explore maps in Miro.

Apply knowledge of the User, their experience, and engagement with a brand in Miro.

Clock2 hours
Beginner초급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will be able to map engagement to visualize and understand the factors that influence the user’s experience. To do this you will gain hands-on experience mapping the brand engagement activities that support and influence the user’s perception of their experience, so that opportunities for meaningful engagement can be maximized in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

개발할 기술

  • User Experience Design (UXD)
  • Customer Experience
  • product design
  • Engagement Strategy
  • User Experience (UX) Research

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Review the fundamentals of User Experience and User Interface design.

  2. Identify components of User Experience maps and consider the benefits of mapping brand engagement activities.

  3. Describe the difference between the Customer Experiences and Brand Engagement activities.

  4. Explore the templates and tools available and begin documenting Brand Engagement activities in Miro.

  5. Create an Engagement Map in Miro to communicate the user’s experience and engagement with a brand in Miro.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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