학생용

How to Use the Business Model Canvas for Strategic Analysis

제공자:
Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Determine the 9 building blocks that makes up the business model canvas

Apply the business model canvas to your organization as you use the concepts from the case study

Demonstrate how to innovate and make strategic decisions with the business model canvas

Clock2 Hours
Intermediate중급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

In this 2-hour long project-based course, you will be able to design, analyze, and innovate with the business model canvas as we work you through the 9 building blocks that make up the canvas. You will be able to conceptualize how it all begins with strategy and how having the right strategy determines how you approach each of the blocks. We will use a spreadsheet to sketch and analyze the business model canvas, and innovatively fill up each of the blocks. We will work you through the process with our social venture to conduct the analysis, as that would empower you to apply the concepts to analyze any organization. This project is for entrepreneurs and innovators who want to have a holistic understanding of how to analyze their venture and create a strategy that puts all factors into consideration. Also, for intrapreneurs who are interested in creating a venture out of an existing business, or analyzing their current business. All you need to have is a business idea you want to implement, and we will work you through the model step-by-step. At the end of the project, you will be able to design, analyze, and innovate strategically with the business model canvas.

개발할 기술

strategyManagementEntrepreneurshipInnovationLeadership

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Explain the relationship between Business Model Canvas and strategy

  2. Determine your customer segment

  3. Create value proposition for your customers

  4. Create channels to reach your customers

  5. Create your customer relationships

  6. Create revenue streams for your venture

  7. Determine the key resources of your venture

  8. Determine the activities you need to engage in

  9. Create partnerships for your venture

  10. Determine the costs structure for your venture

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

자주 묻는 질문

자주 묻는 질문

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