학생용

Introduction to Customer Journey Mapping in Miro

제공자:
Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Understand the purpose of customer journey maps and how they support the User Experience (UX).

Consider the components of customer journey maps and identify use cases for them.

Understand the team approach to developing a journey schematic, visualize the customer journey and explore maps in Miro.

Clock2 hours
Beginner초급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities. To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

개발할 기술

User Experience (UX)Target Customer PersonasBusiness IntelligenceCustomer Journey Map (CJM)User Interface (UI)

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Review the value of customer journey mapping, the fundamentals of User Interface (UI) design, and how both support the User Experience (UX).

  2. Identify components of customer journey maps and consider the benefits of mapping the customer journey.

  3. Frame the customer journey, understand the team approach to developing a journey schematic, and explore maps in Miro.

  4. Explore the templates and tools available and begin designing the customer journey map in Miro.

  5. Apply knowledge of the customer journey to the project scenario, identify touchpoints, and consider next steps in Miro.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

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