Measure a Marketing Strategy using Facebook Insights

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Coursera Project Network
학습자는 이 무료 안내 프로젝트에서 다음을 수행하게 됩니다.

Understand tactics to improve a Facebook Marketing Strategy.

Understand how to use Facebook Insights and where to find them.

Understand how to read Facebook Insights, and shift marketing efforts accordingly.

인터뷰에서 이 안내형 체험 보여주기

Clock2 hours
Beginner초급용
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

요구 사항

None.

개발할 기술

  • Marketing
  • Research
  • strategy

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.

  2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.

  3. Differentiate Facebook Page Insights from Audience Insights.

  4. Develop Facebook marketing strategies that strategically influence Page Insights.

  5. Understand how to read the data from Insights.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

자주 묻는 질문

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