Understanding the average Facebook User

제공자:
Coursera Project Network
학습자는 이 안내 프로젝트에서 다음을 수행하게 됩니다.

Design a Buyer Persona and create a PDF Document.

Use Facebook Insights to discover interests of the average Facebook User.

Clock2 hours
Intermediate중급
Cloud다운로드 필요 없음
Video분할 화면 동영상
Comment Dots영어
Laptop데스크톱 전용

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

개발할 기술

  • Social Media Marketing
  • Social Media
  • Marketing Strategy
  • Social Media Platforms

단계별 학습

작업 영역이 있는 분할 화면으로 재생되는 동영상에서 강사는 다음을 단계별로 안내합니다.

  1. Create a Facebook Business Account.

  2. Compare charts and statistics regarding the average Facebook User.

  3. Design a Buyer Persona and create a PDF Document.

  4. Discover Facebook Insights and obtain information about your target group.

  5. Use Facebook Insights to discover interests of the average Facebook User.

안내형 프로젝트 진행 방식

작업 영역은 브라우저에 바로 로드되는 클라우드 데스크톱으로, 다운로드할 필요가 없습니다.

분할 화면 동영상에서 강사가 프로젝트를 단계별로 안내해 줍니다.

자주 묻는 질문

자주 묻는 질문

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