- Asset Management
- Business Analytics
- Enterprise Information Management
- Monetization
- Infonomics
- strategy
- Accounting
- Data Analysis
- Big Data
- Innovation
Introduction to Business Analytics and Information Economics 특화 과정
Analytic opportunities and the value of data. Gain the ability to process data to make predictions about the behavior of individuals or markets.
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배울 내용
Conceive new ways to leverage analytics to business problems. Know what makes an analytics project successful. Be aware of key analytics trends.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Lay out new and emerging organizational roles for treating information as an actual business asset.
Understand business models from a data perspective and apply a variety of techniques for identifying new data-driven value streams for a business.
귀하가 습득할 기술
이 전문 분야 정보
응용 학습 프로젝트
Learners will work on cases in every course and the specialization will culminate with a project capstone that will embrace the knowledge acquired in the courses taken in this specialization.
The project capstone will consist of 4 weeks worth of activities that lead to a final project report and presentation that will be evaluated by classmates in peer review assignments following a very detailed rubric to make sure students receive meaningful feedback on their submission.
Individuals who manage data & make decisions about how data can be leveraged in their organization will find this specialization of particular value.
Individuals who manage data & make decisions about how data can be leveraged in their organization will find this specialization of particular value.
특화 과정 이용 방법
강좌 수강
Coursera 특화 과정은 한 가지 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 특화 과정에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 특화 과정에 속하는 강좌에 등록하면 해당 특화 과정 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료할 수도 있으며, 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.
실습 프로젝트
모든 특화 과정에는 실습 프로젝트가 포함되어 있습니다. 특화 과정을 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 특화 과정에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우, 다른 모든 강좌를 완료해야 프로젝트 강좌를 시작할 수 있습니다.
수료증 취득
모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.

이 전문 분야에는 4개의 강좌가 있습니다.
Business Analytics Executive Overview
Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans.
Infonomics I: Business Information Economics and Data Monetization
Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.
Infonomics II: Business Information Management and Measurement
Even decades into the Information Age, accounting practices yet fail to recognize the financial value of information. Moreover, traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for most organizations to fully leverage available information assets.
Introduction to Business Analytics and Information Economics Capstone
Welcome to the Introduction to Business Analytics and Information Economics Capstone! I’m thrilled to have you enrolled in the course. This Capstone will enable you to put into practice some of the concepts you have studied previously about applying economic concepts to information, conceiving analytics hypotheses, valuing information assets, and developing ideas for monetizing information in various ways. I look forward to your contributions and ideas.
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일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
학위 취득을 위한 학점 얻기
자주 묻는 질문
환불 규정은 어떻게 되나요?
하나의 강좌에만 등록할 수 있나요?
재정 지원을 받을 수 있나요?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
전문 분야를 완료하는 데 얼마나 걸리나요?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
What will I be able to do upon completing the Specialization?
해당 강좌를 무료로 수강할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.