For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
How the 전문분야 Works
강좌 수강
Coursera 전문 분야는 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 전문 분야에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 하나의 전문 분야에 속하는 강좌에 등록하면 해당 전문 분야 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료해도 됩니다. — 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.
실습 프로젝트
모든 전문 분야에는 실습 프로젝트가 포함되어 있습니다. 전문 분야를 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 전문 분야에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우 각 강좌를 완료해야 프로젝트를 시작할 수 있습니다.
수료증 취득
모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.
이 전문분야에는 5개의 강좌가 있습니다.
강좌1
Developing the Opportunity for Corporate Entrepreneurs
4.3
46개의 평가
For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:
• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity
강좌2
Building the Business Model for Corporate Entrepreneurs
4.7
35개의 평가
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:
• Identifying how to create and deliver value for existing and future customers of the company;
• Learning how to extract value for the corporate venture in a sustainable fashion;
• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
강좌3
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
4.2
16개의 평가
This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources;
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.
You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:
• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
강좌4
Financing and Profiting from Innovation for Corporate Entrepreneurs
4.6
23개의 평가
This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
This course focuses on four key areas:
• Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;
• Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;
• Exploring the different sources of internal and external financing for the corporate venture; and
• Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
강좌5
Master Class for Corporate Entrepreneurs
4.4
13개의 평가
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:
• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and
• Financing and profiting from innovation.
The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project
강사
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
Daniel Gordon
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Dr. Thomas J. Mierzwa
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Michael R. Pratt
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
메릴랜드 대학교 칼리지파크 캠퍼스 정보
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
자주 묻는 질문
환불 규정은 어떻게 되나요?
하나의 강좌에만 등록할 수 있나요?
네! 시작하려면 관심 있는 강좌 카드를 클릭하여 등록합니다. 강좌를 등록하고 완료하면 공유할 수 있는 인증서를 얻거나 강좌를 청강하여 강좌 자료를 무료로 볼 수 있습니다. 전문 분야 과정에 있는 강좌에 등록하면, 전체 전문 분야에 등록하게 됩니다. 학습자 대시보드에서 진행 사항을 추적할 수 있습니다.
재정 지원을 받을 수 있나요?
해당 강좌를 무료로 수강할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
이 강좌는 100% 온라인으로 진행되므로 강의실에 직접 참석할 필요가 없습니다. 웹 또는 모바일 장치를 통해 언제 어디서든 강의, 읽기 자료, 과제에 접근할 수 있습니다.
What will I be able to do upon completing the Specialization?
Companies often place young, hard-charging mavericks in charge of start-up ventures within the company. Frequently, these managers are new to the company, and are believed to be less constrained by companies’ current ways of thinking and working. Unfortunately, they’re also unfamiliar with corporate resources, and lack the credibility and personal networks to draw on key resources. As an alternative model, our approach and audience for this course aligns with the lessons learned from GE, 3M, and others. We will train existing junior- and middle-managers, who are already successful at running internal businesses, to develop and lead new businesses within the company.
What background knowledge is necessary?
No specific background is required. This Specialization is ideal for employees, entrepreneurs, managers, consultants, or anyone aiming to hone their skills.
Do I need to take the courses in a specific order?
Although you can take the courses in this Specialization in any order, we do recommend that you follow the sequence of (1) Developing the Opportunity, (2) Building the Business Model, (3) Crafting Strategies for Innovation Initiatives, (4) Financing and Profiting from Innovation, and (5) the Final Project.
전문 분야를 완료하는 데 얼마나 걸리나요?
Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material within 3 to 6 months.
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
While university credit is not awarded for the Specialization courses, learners interested in a credit-based experience are invited to explore the Master of Professional Studies in Technology Entrepreneurship, a 100% online program, at http://www.mte.umd.edu/landing/.
얼마나 자주 전문 분야의 강좌가 제공되나요?
Each course in the Specialization is offered every two weeks.
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