Marketing OptimizationSearch Engine Marketing (SEM)Social MediaMobile MarketingMarketing AnalyticsMarketingBrand ManagementExperience DesignE-CommerceLanding Pagead campaignssearch engine marketing
E-Marketing 특화 과정
Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.
제공자:
E-Marketing 특화 과정캘리포니아 대학교 어바인 캠퍼스배울 내용
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Develop an audience persona based on a target audience.
귀하가 습득할 기술
이 전문 분야 정보
최근 조회 5,121회
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
응용 학습 프로젝트
In this specialization, our goals are to:
-Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
-Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
-Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
-Apply testing and analytics to optimize your marketing efforts and improve business outcomes
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
완료하는 데 약 3개월이 걸립니다
권장 학습 속도: 주 3시간
영어
자막: 영어, 자바어
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
완료하는 데 약 3개월이 걸립니다
권장 학습 속도: 주 3시간
영어
자막: 영어, 자바어
이 전문 분야에는 3개의 강좌가 있습니다.
Identifying, Attracting, and Growing Your Digital Audience
22개의 평가
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
제공자:
캘리포니아 대학교 어바인 캠퍼스
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
자주 묻는 질문
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
Can I just enroll in a single course?
하나의 강좌에만 등록할 수 있나요?
Can I take the course for free?
해당 강좌를 무료로 수강할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
전문 분야를 완료하는 데 얼마나 걸리나요?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
