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Search Engine Optimization (SEO) 특화 과정
Become an SEO Expert. Master search engine optimization tools and strategies
제공자:
Search Engine Optimization (SEO) 특화 과정캘리포니아 대학교 데이비스 캠퍼스배울 내용
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
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이 전문 분야 정보
최근 조회 119,334회
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
학습자 경력 결과
50%
이 특화 과정을(를) 수료한 후 새로운 경력을 시작함
25%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
At least 2 years of business experience.
완료하는 데 약 5개월 필요
매주 7시간 권장
영어
자막: 영어, 아랍어, 프랑스어, 포르투갈어 (유럽), 중국어 (간체자), 그리스어, 이탈리아어, 베트남어, 한국어, 독일어, 러시아어, 터키어, 스페인어, 포르투갈어 (브라질), 네팔어
학습자 경력 결과
50%
이 특화 과정을(를) 수료한 후 새로운 경력을 시작함
25%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
At least 2 years of business experience.
완료하는 데 약 5개월 필요
매주 7시간 권장
영어
자막: 영어, 아랍어, 프랑스어, 포르투갈어 (유럽), 중국어 (간체자), 그리스어, 이탈리아어, 베트남어, 한국어, 독일어, 러시아어, 터키어, 스페인어, 포르투갈어 (브라질), 네팔어
이 전문 분야에는 5개의 강좌가 있습니다.
Introduction to Search Engine Optimization
7,300개의 평가
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
Search Engine Optimization Fundamentals
2,350개의 평가
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Optimizing a Website for Search
1,177개의 평가
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Advanced Content and Social Tactics to Optimize SEO
796개의 평가
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
제공자:
캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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