- Corporate strategy
- Corporate Social Responsibility
- Supply Chain
- Business model innovation
- Risk Assessment
- Sustainable Design
- Strategic Thinking
- Technological
- Sustainability
- Ethics
- Competitor Analysis
- Value Proposition
Strategising: Management for Global Competitive Advantage 특화 과정
Future-proof your business strategy. Strategic management, global supply chain management, disruptive innovation, and sustainability
배울 내용
Analyse how technology and innovation can disrupt and reshape your organisation
Evaluate the different ways supply chains can effectively meet your customer's demands
Understand the different strategies that your organisation can implement in order to remain competitive
Develop your understanding of how organisations can make positive contributions to society while effectively maintaining their bottom line
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특화 과정 이용 방법
강좌 수강
Coursera 특화 과정은 한 가지 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 특화 과정에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 특화 과정에 속하는 강좌에 등록하면 해당 특화 과정 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료할 수도 있으며, 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.
실습 프로젝트
모든 특화 과정에는 실습 프로젝트가 포함되어 있습니다. 특화 과정을 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 특화 과정에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우, 다른 모든 강좌를 완료해야 프로젝트 강좌를 시작할 수 있습니다.
수료증 취득
모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.

이 전문 분야에는 4개의 강좌가 있습니다.
Supply chain management: Be global
Businesses and their supply chains are facing increasing competition and uncertainty in what is now a truly globalised trade environment. To remain competitive, organisations need to think globally – ensuring supply chains meet customer demands while minimising costs and maximising responsiveness. From a strategic perspective, this involves making important trade-off decisions between cost, quality and flexibility of supply chains. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will equip you with the future-focused capabilities needed to design and manage effective, sustainable and efficient global supply chains of tomorrow.
Innovation and emerging technology: Be disruptive
‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
Global sustainability and corporate social responsibility: Be sustainable
It is no longer acceptable for organisations to focus entirely on financial success if they are to be competitive on the global stage. As corporate scandals continue to make headlines, you will expand your strategic thinking beyond your organisation’s competitive financial environment to consider its broader impact on society. You will grapple with the conflicting outcomes of maximising financial return and societal impact as you develop the skills to create a balance that is sustainable. Through structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will gain an appreciation of how important sustainability will be for every organisation in the future – and how to achieve it.
Strategic management: Be competitive
The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
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Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
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하나의 강좌에만 등록할 수 있나요?
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해당 강좌를 무료로 수강할 수 있나요?
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전문 분야를 완료하는 데 얼마나 걸리나요?
Do I need to take the courses in a specific order?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
What background knowledge is needed to take this Specialization?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.