Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
배울 내용
Analyse how technology and innovation can disrupt and reshape your organisation
Evaluate the different ways supply chains can effectively meet your customer's demands
Understand the different strategies that your organisation can implement in order to remain competitive
Develop your understanding of how organisations can make positive contributions to society while effectively maintaining their bottom line
귀하가 습득할 기술
Corporate strategyCorporate Social ResponsibilitySupply ChainBusiness model innovation
How the 전문분야 Works
강좌 수강
Coursera 전문 분야는 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 전문 분야에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 하나의 전문 분야에 속하는 강좌에 등록하면 해당 전문 분야 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료해도 됩니다. — 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.
실습 프로젝트
모든 전문 분야에는 실습 프로젝트가 포함되어 있습니다. 전문 분야를 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 전문 분야에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우 각 강좌를 완료해야 프로젝트를 시작할 수 있습니다.
수료증 취득
모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.
이 전문분야에는 4개의 강좌가 있습니다.
강좌1
Supply chain management: Be global
4.9
16개의 평가
Businesses and their supply chains are facing increasing competition and uncertainty in what is now a truly globalised trade environment. To remain competitive, organisations need to think globally – ensuring supply chains meet customer demands while minimising costs and maximising responsiveness. From a strategic perspective, this involves making important trade-off decisions between cost, quality and flexibility of supply chains. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will equip you with the future-focused capabilities needed to design and manage effective, sustainable and efficient global supply chains of tomorrow.
강좌2
Innovation and emerging technology: Be disruptive
5.0
5개의 평가
‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
강좌3
Global sustainability and corporate social responsibility: Be sustainable
It is no longer acceptable for organisations to focus entirely on financial success if they are to be competitive on the global stage. As corporate scandals continue to make headlines, you will expand your strategic thinking beyond your organisation’s competitive financial environment to consider its broader impact on society. You will grapple with the conflicting outcomes of maximising financial return and societal impact as you develop the skills to create a balance that is sustainable. Through structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will gain an appreciation of how important sustainability will be for every organisation in the future – and how to achieve it.
강좌4
Strategic management: Be competitive
The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
강사
Dr Mehrdokht Pournader
Department of ManagementMacquarie University
Dr Mauricio Marrone
Senior Lecturer of Information Systems, Department of Accounting and Corporate GovernanceMacquarie University
Associate Professor Edward Wray-Bliss
Department of ManagementMacquarie University
Associate Professor Ralf Wilden
Department of MarketingMacquarie University
다른 사람보다 먼저 시작해 보세요.
이 전문분야은(는) 맥콰리대학교의 100% 온라인 Global Master of Business Administration (Global MBA) 중 일부입니다.
지금 바로 공개 강좌 또는 전문 분야를 시작하여 iMBA 교수진으로 구성된 강좌를 시청하고 자기 주도 과제를 완료해 보세요.
강좌를 완료할 때마다 이력서와 LinkedIn에 추가할 수 있는 수료증을 받습니다.
전체 프로그램을 신청하고 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.
맥콰리대학교 정보
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
자주 묻는 질문
환불 규정은 어떻게 되나요?
하나의 강좌에만 등록할 수 있나요?
네! 시작하려면 관심 있는 강좌 카드를 클릭하여 등록합니다. 강좌를 등록하고 완료하면 공유할 수 있는 인증서를 얻거나 강좌를 청강하여 강좌 자료를 무료로 볼 수 있습니다. 전문 분야 과정에 있는 강좌에 등록하면, 전체 전문 분야에 등록하게 됩니다. 학습자 대시보드에서 진행 사항을 추적할 수 있습니다.
재정 지원을 받을 수 있나요?
해당 강좌를 무료로 수강할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
이 강좌는 100% 온라인으로 진행되므로 강의실에 직접 참석할 필요가 없습니다. 웹 또는 모바일 장치를 통해 언제 어디서든 강의, 읽기 자료, 과제에 접근할 수 있습니다.
전문 분야를 완료하는 데 얼마나 걸리나요?
It takes approximately 5 months (5 hours per week) to complete the Strategising specialization
Do I need to take the courses in a specific order?
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
No, but this Coursera specialisation provides a taster of the Global MBA learning experience, featuring production quality video lectures, practice quizzes and discussion forums.
For the full graduate experience and access to exclusive content such as interviews with industry leaders, live webinars, expert panel discussions, faculty-graded assessments and AACSB approved postgraduate qualification you should consider enrolling in Macquarie University’s Global MBA today!
If you would like more information on Macquarie University's Global MBA please visit the degree description page. https://www.coursera.org/degrees/global-mba-macquarie
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