- Talent Management
- Marketing Strategy
- Performance Management
- Analytics
- Digital Supply Chain
Omnichannel Retail Strategy 특화 과정
Learn the Fundamentals of Retail Strategy. Develop a strategy for building a successful omnichannel business that adapts to today's transformed retail landscape.
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Omnichannel Retail Strategy 특화 과정펜실베이니아 대학교귀하가 습득할 기술
이 전문 분야 정보
최근 조회 3,699회
This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.
By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.
응용 학습 프로젝트
Each course module in this Specialization culminates in an assessment. These assessments are designed to check learners' knowledge and to provide an opportunity for learners to apply course concepts such.
The assessments will be cumulative and cover the application of marketing, talent management, competitive strategy, traditional and digital supply chain, and analytics in order to develop and maintain a successful retail organization.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유연한 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
사전 경험이 필요하지 않습니다.
완료하는 데 약 3개월이 걸립니다
권장 학습 속도: 주 2시간
영어
자막: 영어
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유연한 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
사전 경험이 필요하지 않습니다.
완료하는 데 약 3개월이 걸립니다
권장 학습 속도: 주 2시간
영어
자막: 영어
특화 과정 이용 방법
강좌 수강
Coursera 특화 과정은 한 가지 기술을 완벽하게 습득하는 데 도움이 되는 일련의 강좌입니다. 시작하려면 특화 과정에 직접 등록하거나 강좌를 둘러보고 원하는 강좌를 선택하세요. 특화 과정에 속하는 강좌에 등록하면 해당 특화 과정 전체에 자동으로 등록됩니다. 단 하나의 강좌만 수료할 수도 있으며, 학습을 일시 중지하거나 언제든 구독을 종료할 수 있습니다. 학습자 대시보드를 방문하여 강좌 등록 상태와 진도를 추적해 보세요.
실습 프로젝트
모든 특화 과정에는 실습 프로젝트가 포함되어 있습니다. 특화 과정을 완료하고 수료증을 받으려면 프로젝트를 성공적으로 마쳐야 합니다. 특화 과정에 별도의 실습 프로젝트 강좌가 포함되어 있는 경우, 다른 모든 강좌를 완료해야 프로젝트 강좌를 시작할 수 있습니다.
수료증 취득
모든 강좌를 마치고 실습 프로젝트를 완료하면 취업할 때나 전문가 네트워크에 진입할 때 제시할 수 있는 수료증을 취득할 수 있습니다.
이 전문 분야에는 3개의 강좌가 있습니다.
Retail Marketing Strategy
95개의 평가
Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.
Managing Human Capital in Retail
23개의 평가
In this course, you will cover the fundamentals of human capital management with a focus on the retail industry. Professor Matthew Bidwell will start by examining the critical role that people play in creating value within any business, and will then assess how that value is fostered by various organizational practices. Professor Bidwell then does a deep-dive into some of the practices that drive organizational success: how to hire effectively; how to develop and retain a skilled workforce; and to motivate employees to contribute to organizational success. By the end of this course, you will have a better understanding of how human capital contributes to the success of the business, a critical role in shaping your organizational capacity.
Retail Digital Supply Chain
41개의 평가
In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.
제공자:
펜실베이니아 대학교
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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전문 분야를 완료하는 데 얼마나 걸리나요?
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What will I be able to do upon completing the Specialization?
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