The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
제공자:
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 3시간 필요
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1개 동영상 (총 3분), 5 readings, 2 quizzes
1개의 동영상
Welcome3m
5개의 읽기 자료
Capstone introduction10m
China National Consumer Goods Corporation (CNC) Business Case Study10m
Critical reading and analysis of the case10m
Language practice for writing a case analysis10m
Review key grammar and structure10m
1개 연습문제
Practice challenging grammar and structure10m
주
2완료하는 데 3시간 필요
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 readings, 2 quizzes
3개의 읽기 자료
Analysing the situation10m
Language practice for a situational analysis10m
Review key grammar and structure10m
1개 연습문제
Practice challenging grammar and structure8m
주
3완료하는 데 3시간 필요
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 readings, 2 quizzes
4개의 읽기 자료
Creating a well-organized and logical executive summary10m
A review of report writing10m
Language practice for executive summary writing10m
Review key grammar and structure10m
1개 연습문제
Practice challenging grammar and structure8m
주
4완료하는 데 5시간 필요
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 readings, 3 quizzes
4개의 읽기 자료
Planning content and structure of a pitch10m
Verbal and non verbal communication for effective delivery10m
Language practice for business pitches10m
Review challenging English sounds10m
1개 연습문제
Practice challenging English sounds10m
강사
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
홍콩과학기술대학 정보
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
비영어권자를 위한 비즈니스 영어 전문 분야 정보
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
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