About this Course
최근 조회 5,852

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 17시간 필요

권장: 5 weeks of study, 1-2 hours/week...

영어

자막: 영어, 스페인어, 프랑스어

귀하가 습득할 기술

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 17시간 필요

권장: 5 weeks of study, 1-2 hours/week...

영어

자막: 영어, 스페인어, 프랑스어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments.

...
4 videos (Total 19 min), 6 readings, 4 quizzes
4개의 동영상
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
6개의 읽기 자료
About this lesson2m
Important Tips on Learning Together3m
About this lesson10m
What you need to know about assignments3m
About this lesson10m
About this case study10m
4개 연습문제
Module 1 Lesson 1- Practice Quiz10m
Module 1 Lesson 3 - Practice Quiz10m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz20m
2
완료하는 데 4시간 필요

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach

...
9 videos (Total 52 min), 4 readings, 5 quizzes
9개의 동영상
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
VP: the value curve5m
VP: the value curve in practice3m
VA: The value chain5m
VA: The extended value chain6m
VA: Distinctive resources and competencies5m
Profit equation7m
4개의 읽기 자료
About this lesson10m
About this lesson10m
About this lesson10m
Further reading: 20 additional examples to inspire you10m
4개 연습문제
Module 2 Lesson 1 - Practice Quiz10m
Module 2 Lesson 2 - Practice Quiz10m
Module 2 Lesson 3 - Practice Quiz10m
Module 2 - Graded Quiz20m
3
완료하는 데 2시간 필요

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples.

...
8 videos (Total 50 min), 1 reading, 3 quizzes
8개의 동영상
Direction 1: reduce client price5m
Direction 2: reduce clients's hassle8m
Direction 3: look for non-clients5m
Direction 4: introduce more functionality or more emotion5m
Direction 5: search other segments4m
Direction 6: anticipate trends6m
Direction 7: modify the revenue stream7m
1개의 읽기 자료
About this lesson10m
3개 연습문제
Module 3 Lesson 1 - Practice Quiz10m
Module 3 Lesson 2 - Practice Quiz10m
Module 3 - Graded Quiz20m
4
완료하는 데 2시간 필요

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples.

...
8 videos (Total 45 min), 3 readings, 3 quizzes
8개의 동영상
Direction 9: modify one or several steps in the value chain5m
Direction 10: eliminate or add a step in the value chain7m
Direction 11 Leverage strategic ressources5m
Direction 12: associate with competitors4m
Direction 13: identify supplementors4m
Direction 14: find new resources4m
Summary of the 14 directions6m
3개의 읽기 자료
About this lesson10m
Summary of the 14 directions10m
Questions to consider to explore each direction10m
3개 연습문제
Module 4 Lesson 1 - Practice Quiz10m
Module 4 Lesson 2 - Practice Quiz10m
Module 4 - Graded Quiz18m
4.7
40개의 리뷰Chevron Right

40%

이 강좌를 통해 확실한 경력상 이점 얻기

(Re)-invent your business model with the Odyssey 3.14 approach의 최상위 리뷰

대학: MNJan 17th 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.

대학: BMMay 6th 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

강사

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Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
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Hélène Musikas

Affiliate Professor
Strategy and Business Policy

HEC 파리 정보

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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