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Digital Marketing Analytics in Practice(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Digital Marketing Analytics in Practice 학습자 리뷰 및 피드백

3,204개의 평가

강좌 소개

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

최상위 리뷰


2020년 8월 31일

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


2020년 8월 7일

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

필터링 기준:

Digital Marketing Analytics in Practice의 690개 리뷰 중 676~690

교육 기관: Destinee A G

2020년 4월 22일

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

교육 기관: Divya A

2019년 1월 20일

too basic. Relevant for someone who has no background of analytics at all.

교육 기관: Danilo J d C J

2016년 8월 7일

For a practice course I found that was full of theory

교육 기관: Ankit K

2017년 2월 10일

Its theoretical.No practical project to do

교육 기관: Mohamed E H

2020년 7월 18일

Outdated materials, readings and articles

교육 기관: Mayank S

2020년 7월 22일

I found it a bit disappointing

교육 기관: Onkar A R

2022년 8월 1일

Not received certificate

교육 기관: P S K

2016년 12월 7일

Not that helpful for me

교육 기관: Rishab H

2017년 4월 26일

expected so much more!

교육 기관: Vanni F

2022년 4월 8일

Repeating the comments I gave to the course "Digital Marketing Analytics in Theory":

I found the course very superficial, with very little to take away.

Even more disappointing in this case, considering that the course title suggests some learnings around practical application.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

교육 기관: Chaitanya J

2021년 7월 31일

All the content provided in the course just beats around the bush. No real skills can be gained through this course.

교육 기관: Siddharth S

2021년 5월 7일

Mostly theory, no interest to pursue this course except for the certificate. Need to add more case studies

교육 기관: sruthy s

2021년 6월 14일

no certificate after completing the course

교육 기관: Tianci Z

2021년 2월 1일

Very poorly designed course.

교육 기관: Rashmi

2021년 8월 16일

I want certi asap!