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Learner Reviews & Feedback for Global Marketing: Building Iconic Brands by University of Illinois at Urbana-Champaign
91 ratings
About the Course
Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.
Top reviews
C
Feb 4, 2023
It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.
EJ
Mar 21, 2023
Very insightful course. it was an eye opener of what happens in the market space from a global stand point.
Many thanks to the tutor!!
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26 - 27 of 27 Reviews for Global Marketing: Building Iconic Brands
By Nishanth K H
•Apr 2, 2023
The multi-faceted actions and implications that play behind how a brand becomes iconic was new to me.
Plus, impact of culture and its variances was explained very well. the examples helped me to understand the theory better.
By Berke K
•Sep 18, 2022