Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
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About this Course
최근 조회 50,711회
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50%
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
완료하는 데 약 13시간 필요
영어
자막: 영어
배울 내용
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
귀하가 습득할 기술
Brand ManagementAsset ManagementValue PropositionIntellectual Property
학습자 경력 결과
50%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
완료하는 데 약 13시간 필요
영어
자막: 영어
제공자:
펜실베이니아 대학교
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
완료하는 데 3시간 필요
8개 동영상 (총 61분), 4 readings, 4 quizzes
8개의 동영상
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4개의 읽기 자료
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4개 연습문제
Patent Quiz4m
Trademarks Quiz4m
Copyrights Quiz4m
Module 1 Quiz15m
완료하는 데 3시간 필요
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
완료하는 데 3시간 필요
7개 동영상 (총 50분), 4 readings, 3 quizzes
7개의 동영상
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4개의 읽기 자료
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3개 연습문제
IP Theories2m
Costs of IP2m
Module 2 Quiz20m
완료하는 데 3시간 필요
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
완료하는 데 3시간 필요
7개 동영상 (총 59분), 3 readings, 3 quizzes
7개의 동영상
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3개의 읽기 자료
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3개 연습문제
Patent Law Alternatives4m
Copyright Law Alternatives6m
Module 3 Quiz15m
완료하는 데 5시간 필요
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
완료하는 데 5시간 필요
6개 동영상 (총 56분), 5 readings, 2 quizzes
6개의 동영상
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5개의 읽기 자료
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1개 연습문제
Review of IP Forms6m
검토
4.8
INTRODUCTION TO INTELLECTUAL PROPERTY의 최상위 리뷰
FX 제공Feb 23, 2020
This course gives a legal foundation to understand intellectual property and a complete review of three major forms of intellectual properties. Great engaging lectures. Highly recommended.
GD 제공Aug 24, 2019
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
KP 제공Jan 24, 2020
This corse is very good and easy to understand for the non-native English speakers, like me.
AA 제공Jan 18, 2020
Great course, but material could be slightly more difficult to the benefit of the students.
DP 제공Nov 21, 2019
Very helpful course for beginner to get overview of major part of IP field.
RS 제공Oct 19, 2019
A very nice and effective course in imparting skills about IPR
지적 재산권 법 전문 분야 정보
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
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