About this Course
최근 조회 16,100

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

완료하는 데 약 8시간 필요

권장: 4 weeks, 3-4 hours/week...

영어

자막: 영어

배울 내용

  • Check

    Identify the various forms of intellectual property protection available under U.S. Law

  • Check

    Differentiate the advantages and disadvantages of intellectual property administration

  • Check

    Analyze effective intellectual property strategies through case studies

  • Check

    Examine alternatives to formal intellectual property protections

귀하가 습득할 기술

Brand ManagementAsset ManagementValue PropositionIntellectual Property

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

완료하는 데 약 8시간 필요

권장: 4 weeks, 3-4 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Existing Intellectual Property Protection in the U.S.

This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.

...
8 videos (Total 61 min), 4 readings, 4 quizzes
8개의 동영상
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4개의 읽기 자료
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4개 연습문제
Patent Quiz4m
Trademarks Quiz4m
Copyrights Quiz4m
Module 1 Quiz15m
2
완료하는 데 3시간 필요

Philosophical and Economic Justifications of IP Rights

Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.

...
7 videos (Total 50 min), 4 readings, 3 quizzes
7개의 동영상
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4개의 읽기 자료
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3개 연습문제
IP Theories2m
Costs of IP2m
Module 2 Quiz20m
3
완료하는 데 3시간 필요

Alternatives to Intellectual Property Law

Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.

...
7 videos (Total 59 min), 3 readings, 3 quizzes
7개의 동영상
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3개의 읽기 자료
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3개 연습문제
Patent Law Alternatives4m
Copyright Law Alternatives6m
Module 3 Quiz15m
4
완료하는 데 5시간 필요

Case Studies in Intellectual Property

This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.

...
6 videos (Total 56 min), 5 readings, 2 quizzes
6개의 동영상
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5개의 읽기 자료
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1개 연습문제
Review of IP Forms6m

강사

Avatar

R. Polk Wagner

Professor of Law
Law School

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

지적 재산권 법 전문 분야 정보

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
지적 재산권 법

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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