Persuasive Communication is designed to teach individuals the principles of persuasive communication, enabling them to effectively convey their message and reach their audience.
Persuasive Communication
Persuasive Communication
This course is part of Communicating with Presence Specialization
Taught in English
Instructors: Yago de la Cierva
Included with 
Course
Gain insight into a topic and learn the fundamentals
Beginner level
Recommended experience
18 hours (approximately)
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 quizzes, 5 assignments
Course
Gain insight into a topic and learn the fundamentals
Beginner level
Recommended experience
18 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
To be a better leader you need skills such as finance, operations and marketing, but to advance in your career, you will also need soft skills. One of these essential skills is communication. If you want to manage people, whether it's a small team or a large company, you have to know how to communicate. There is no effective leader who is NOT an effective communicator.
What's included
1 video1 reading
Upon completion of this module, learners will be able to break down the key elements of discourse and how to effectively combine them to create persuasive and impactful speeches.
What's included
2 videos1 quiz1 assignment
Upon completion of this module, learners will be able to recognise the principles on which persuasion is based by differentiating between being persuasive and manipulative. They will develop communication skills in relation to others, whatever the scope of that relationship; they will be able to plan and deliver a rational speech in public.
What's included
5 videos1 quiz1 assignment
Upon completion of this module, learners will be able to recognise the type of discourse they should develop from a given situation; compare 3 structures of the leader’s discourse; design and validate a leadership discourse proposal.
What's included
5 videos1 quiz1 assignment
Upon completion of this module, learners will be able to create memorable stories and to feel their impact in an oral speech, to enhance their public speaking skills.
What's included
6 videos1 quiz1 assignment
Upon completion of this module, learners will be able to create emotional speeches that change their audience.
What's included
4 videos1 quiz1 assignment
Instructors
Offered by
Recommended if you're interested in Economics
IESE Business School
IESE Business School
IESE Business School
Tecnológico de Monterrey
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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