About this Course
최근 조회 100,386

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some familiarity with software development and product management is helpful, but not required.

완료하는 데 약 19시간 필요

권장: 4 weeks of study, 3-4 hours/week...

영어

자막: 영어, 중국어 (번체자)

배울 내용

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

귀하가 습득할 기술

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
Course을(를) 수강하는 학습자
  • Product Managers
  • Business Analysts
  • UI/UX Designers
  • Marketing Specialists
  • Program Managers

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Some familiarity with software development and product management is helpful, but not required.

완료하는 데 약 19시간 필요

권장: 4 weeks of study, 3-4 hours/week...

영어

자막: 영어, 중국어 (번체자)

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Achieving Focus and #Winning

19개 동영상 (총 95분), 1 reading, 3 quizzes
19개의 동영상
You, the Product Manager5m
Why Is a Product Never a Product?6m
You and Your Customer4m
You and Your Design Team4m
You and Your Development Team4m
Product Manager vs. Product Owner8m
Greg Cohen on PM vs. PO?8m
What Is Data Science?3m
You and Your Data Science Team6m
Meet Enable Quiz, Our Startup Company Example3m
You and Your Consulting and/or Support Team5m
Focal Tool: The Customer Journey4m
Nastia Root on Creating a Strong Interface with Support4m
You and Your Sales and Marketing Team7m
You and Your Finance/Accounting and Legal Teams4m
You and Your Project Manager3m
You and Your Management Team4m
Week 1 Takeaways1m
1개의 읽기 자료
Course Overview & Requirements10m
3개 연습문제
Practice Quiz on the #Winning PM9m
Practice Quiz on Many Areas, One Focus21m
Week 1 Final Quiz30m
2
완료하는 데 3시간 필요

Using Today's Product Management Methods

20개 동영상 (총 113분), 4 quizzes
20개의 동영상
What Kind of PM Are You?3m
Methods and PMs8m
Agile and Product Management7m
Design Thinking and the Product Manager6m
Lean Startup and the Product Manager9m
Managing Habits: Trigger and Action5m
Managing Habits: Variable Reward and Investment5m
Nir Eyal on Managing Habits6m
User Story Mapping for Product Managers7m
Prototyping for Product Managers5m
Usability Testing for Product Managers4m
Collaborating with Enterprise Customers--Tips 1-48m
Collaborating with Enterprise Customers--Tips 5-93m
David Bland on Avoiding the Product Death Cycle2m
Shaping Your Funnel Part 14m
Shaping Your Funnel Part 26m
Managing a Product with Hardware5m
Making Time to Do Things Right3m
Week 2 Takeaways4m
4개 연습문제
Practice Quiz on Solving the Right Problem12m
Practice Quiz on Creating the Right Solution6m
Practice Quiz on Applications in Product Management12m
Week 2 Final Quiz20m
3
완료하는 데 2시간 필요

Exploring a New Product Idea

13개 동영상 (총 73분), 4 quizzes
13개의 동영상
Learning vs. Scaling7m
The Importance of Good Enough: "Cooped Up" MVPs8m
The Importance of Good Enough: "Greener Air" MVPs7m
Non-Titular Product Managers53
David Chait on Non-Titular PMs5m
Horizons of Growth5m
Corporate Innovation Pipeline5m
Creating a Healthy Innovation Pipeline6m
David Bland on New Ventures Inside the Corporation8m
Business Model Design I: Proposition Design5m
Business Model Design II: Customer Journeys6m
Week 3 Takeaways2m
4개 연습문제
Practice Quiz on Learning vs. Scaling18m
Practice Quiz on Innovating in the Corporation6m
Practice Quiz: From Proposition to Business Model6m
Week 3 Final Quiz: Exploring a New Product Idea30m
4
완료하는 데 3시간 필요

Amplifying an Existing Product

19개 동영상 (총 105분), 3 quizzes
19개의 동영상
Identifying Business Model Types5m
Business Model Design III: Delivery and Execution6m
Tamara Carleton on Strategic Foresight6m
The Trouble with New Features3m
The Importance of Good Enough: Seedling Features5m
Actionable Analytics5m
Eric Qi Dong on Disciplined Analytics for the Product Manager7m
Kiran Kadambi on Structuring Problems in Product Management13m
Applying Data Science5m
Andrew Kritzer on Data Science for the MBA6m
Jim Rose on Continuous Integration and Delivery7m
Jim Rose on Monolithic Architectures and Microservices4m
Managing a Channel or Modality1m
Nastia Root on Being a Growth PM5m
It's Not a Meeting l5m
It's Not a Meeting II7m
Roadmap?6m
Course and week close: Let's Not Make This Good-Bye34
3개 연습문제
Practice Quiz: Focused Tuning and Testing15m
Practice Quiz: Driving Growth through Focus15m
Week 4 Final Quiz30m
4.7
265개의 리뷰Chevron Right

28%

이 강좌를 수료한 후 새로운 경력 시작하기

29%

이 강좌를 통해 확실한 경력상 이점 얻기

Digital Product Management: Modern Fundamentals의 최상위 리뷰

대학: LKJun 25th 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

대학: JHJun 26th 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

강사

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

버지니아 대학교 정보

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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