Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
제공자:
Digital Product Management: Modern Fundamentals
버지니아 대학교
About this Course
최근 조회 128,525회
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배울 내용
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
귀하가 습득할 기술
Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
학습자 경력 결과
34%
이 강좌를 수료한 후 새로운 경력 시작하기
34%
이 강좌를 통해 확실한 경력상 이점 얻기
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
Some familiarity with software development and product management is helpful, but not required.
완료하는 데 약 19시간 필요
권장: 4 weeks of study, 3-4 hours/week
영어
자막: 영어, 중국어 (번체자)
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Achieving Focus and #Winning
As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus.
완료하는 데 3시간 필요
19개 동영상 (총 95분), 1 reading, 3 quizzes
19개의 동영상
You, the Product Manager5m
Why Is a Product Never a Product?6m
You and Your Customer4m
You and Your Design Team4m
You and Your Development Team4m
Product Manager vs. Product Owner8m
Greg Cohen on PM vs. PO?8m
What Is Data Science?3m
You and Your Data Science Team6m
Meet Enable Quiz, Our Startup Company Example3m
You and Your Consulting and/or Support Team5m
Focal Tool: The Customer Journey4m
Nastia Root on Creating a Strong Interface with Support4m
You and Your Sales and Marketing Team7m
You and Your Finance/Accounting and Legal Teams4m
You and Your Project Manager3m
You and Your Management Team4m
Week 1 Takeaways1m
1개의 읽기 자료
Course Overview & Requirements10m
3개 연습문제
Practice Quiz on the #Winning PM9m
Practice Quiz on Many Areas, One Focus21m
Week 1 Final Quiz30m
완료하는 데 3시간 필요
Using Today's Product Management Methods
You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products.
완료하는 데 3시간 필요
20개 동영상 (총 113분)
20개의 동영상
What Kind of PM Are You?3m
Methods and PMs8m
Agile and Product Management7m
Design Thinking and the Product Manager6m
Lean Startup and the Product Manager9m
Managing Habits: Trigger and Action5m
Managing Habits: Variable Reward and Investment5m
Nir Eyal on Managing Habits6m
User Story Mapping for Product Managers7m
Prototyping for Product Managers5m
Usability Testing for Product Managers4m
Collaborating with Enterprise Customers--Tips 1-48m
Collaborating with Enterprise Customers--Tips 5-93m
David Bland on Avoiding the Product Death Cycle2m
Shaping Your Funnel Part 14m
Shaping Your Funnel Part 26m
Managing a Product with Hardware5m
Making Time to Do Things Right3m
Week 2 Takeaways4m
4개 연습문제
Practice Quiz on Solving the Right Problem12m
Practice Quiz on Creating the Right Solution6m
Practice Quiz on Applications in Product Management12m
Week 2 Final Quiz30m
완료하는 데 2시간 필요
Exploring a New Product Idea
Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas.
완료하는 데 2시간 필요
13개 동영상 (총 73분)
13개의 동영상
Learning vs. Scaling7m
The Importance of Good Enough: "Cooped Up" MVPs8m
The Importance of Good Enough: "Greener Air" MVPs7m
Non-Titular Product Managers53
David Chait on Non-Titular PMs5m
Horizons of Growth5m
Corporate Innovation Pipeline5m
Creating a Healthy Innovation Pipeline6m
David Bland on New Ventures Inside the Corporation8m
Business Model Design I: Proposition Design5m
Business Model Design II: Customer Journeys6m
Week 3 Takeaways2m
4개 연습문제
Practice Quiz on Learning vs. Scaling18m
Practice Quiz on Innovating in the Corporation6m
Practice Quiz: From Proposition to Business Model6m
Week 3 Final Quiz: Exploring a New Product Idea30m
완료하는 데 3시간 필요
Amplifying an Existing Product
If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive.
완료하는 데 3시간 필요
19개 동영상 (총 105분)
19개의 동영상
Identifying Business Model Types5m
Business Model Design III: Delivery and Execution6m
Tamara Carleton on Strategic Foresight6m
The Trouble with New Features3m
The Importance of Good Enough: Seedling Features5m
Actionable Analytics5m
Eric Qi Dong on Disciplined Analytics for the Product Manager7m
Kiran Kadambi on Structuring Problems in Product Management13m
Applying Data Science5m
Andrew Kritzer on Data Science for the MBA6m
Jim Rose on Continuous Integration and Delivery7m
Jim Rose on Monolithic Architectures and Microservices4m
Managing a Channel or Modality1m
Nastia Root on Being a Growth PM5m
It's Not a Meeting l5m
It's Not a Meeting II7m
Roadmap?6m
Course and week close: Let's Not Make This Good-Bye34
3개 연습문제
Practice Quiz: Focused Tuning and Testing15m
Practice Quiz: Driving Growth through Focus15m
Week 4 Final Quiz30m
검토
4.7
DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS의 최상위 리뷰
LK 제공Jun 24, 2018
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
JH 제공Jun 25, 2019
Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.
NK 제공Dec 23, 2018
This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks
SS 제공Jan 19, 2020
I work as a product manager and this course was very very useful to me.\n\nIt is concise, to-the-point and practical and also gives clues about the potential useful areas to further your studies.
JW 제공May 22, 2019
I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.
AL 제공Jun 12, 2019
Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.
SK 제공Nov 2, 2019
PM tools referred are easy to grasp, which can be related to your current projects. Alex pace was perfect and he covered all aspects of product management with plenty of examples and interviews
MR 제공Mar 9, 2020
I was looking into getting into PM, I think it s a great overview of the role with practical tools to keep in mind. Loved the course, will make more confident in my next role and interviews.
AA 제공Jul 10, 2019
Great theoretical knowledge that provides an overview to necessary methodology and processes. Would have enjoyed more practical exercises with other classmates as someone new to this field.
CV 제공Mar 22, 2020
Alex Cowan is a great host and facilitator of this product management course. I learned a lot that I can now apply to the products I manage and the new products that I will take to market!
SR 제공May 19, 2019
I have been a product professional for more than 5 yearns now. Even at my experience level, I could gain a lot of insights and practical frameworks which I could use at my everyday work.
MA 제공Jul 17, 2019
Great start for software product management roles. Gave a clear idea since ideation to launching of products. As PMs, it gives us a planned roadmap of how to approach product management.
SP 제공Jul 29, 2017
Some of the questions during the test are too long. Please keep it little shorter. The content and especially the leanings from interviews with top PMs is the biggest takeaways for me..
SR 제공Mar 23, 2020
Really good perspective on modern product management with info on useful tools are techniques that are proven effective in successfully ideating,developing and delivering new products
AG 제공Feb 22, 2019
The video material was good for the most part, but I felt there was a lack of legitimate testing. I didn't even view the videos from the week 4 and passed the quiz on my first try.
SB 제공Nov 9, 2019
Excellent course, helped me know and revive the basis product management concepts. would prefer to enhance my product management knowledge using relevant courses in future as well.
OS 제공Mar 18, 2020
A really nice course! I would love to have a summary of the key points in a PDF version from each topic with charts and templates that later can be used for a professional project!
DK 제공May 9, 2019
Excellent course - great as a refresher of basic skills/knowledge and also as a intro/overview of current trends/areas with respect to data science and business models. Thank you!
MJ 제공Dec 9, 2017
This is my first course on coursera, and I love how coursera works.\n\nI also really enjoyed the subject matter of my course and the lecturer. I've learned so much!!\n\nThank you!
EA 제공Dec 16, 2017
Course is very practical, interesting and informational.\n\nI just miss some knowledge about tools. This needs to access more courses and search for practices.\n\nThanks indeed.
제공자:
버지니아 대학교
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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