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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

4.6
1,158개의 평가
285개의 리뷰

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

최상위 리뷰

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

필터링 기준:

마케팅 분석의 280개 리뷰 중 126~150

교육 기관: gajraj s p

Apr 30, 2019

VERY USEFUL COURSE FOR MARKETING AND SALRS PROFESSINALS.

교육 기관: Ramya K

Mar 13, 2016

Informative and well laid out. Interesting case studies.

교육 기관: Vivek R

Dec 23, 2018

course is awesome and got a lot of interesting things

교육 기관: Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

교육 기관: Durairaju K

Oct 17, 2016

Great time and learning's i had during this period

교육 기관: Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

교육 기관: Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

교육 기관: Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

교육 기관: Lin M

Dec 04, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

교육 기관: Tanya

Dec 08, 2019

A very insightful course, I enjoyed it very much.

교육 기관: Javid M

Jul 10, 2019

Very useful course, I recommend to all marketers.

교육 기관: Abhishek M

Jan 14, 2016

Excellent !! Precise and implementation oriented.

교육 기관: Arindam M

Jan 10, 2016

Very objective, practical, and industry-relevant.

교육 기관: Alejandra D

Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!

교육 기관: suman s j

Nov 02, 2017

Thank you so much for such an amazing course!!

교육 기관: Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

교육 기관: Chintu B

Oct 12, 2016

Very good insights into contemporary business

교육 기관: Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

교육 기관: karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...

교육 기관: PRADYUMNA R

Mar 08, 2019

Great learning experience and good exposure

교육 기관: Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

교육 기관: Marc A

Jan 03, 2020

Awesome course, enjoyable and challenging.

교육 기관: Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

교육 기관: Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

교육 기관: Inderjeet S N

Dec 07, 2016

very well structured and executed course