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마케팅 분석(으)로 돌아가기

버지니아 대학교의 마케팅 분석 학습자 리뷰 및 피드백

6,132개의 평가

강좌 소개

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

최상위 리뷰


2020년 5월 10일

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


2020년 5월 7일

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

필터링 기준:

마케팅 분석의 1,757개 리뷰 중 526~550


2020년 9월 25일

Insightful. Highly recommended if anyone wants to learn about how marketing works and functions.

교육 기관: 布喝_Bre

2020년 9월 22일

The teacher is very articulate and I really learned much useful methods from this set of course!

교육 기관: ANIKET A

2020년 5월 14일

It was truly awesome, thanks to prof. rajkumar who explained the things in funny and lucid way..

교육 기관: Babakhanov M A

2020년 5월 9일

Thank you very much! A great opportunity to learn remotely and explore new horizons of knowledge

교육 기관: Akash T

2020년 4월 16일

I Gained good amount of knowledge which will be very helpful for me to utilise in the industry.

교육 기관: KAJAL M

2020년 4월 11일

The faculty has explained everything so clearly!! Intrigued fact was learned during this course.

교육 기관: Ganesh K C

2021년 9월 24일

Very Good one. Crisp, Clear & Concise lectures with easy to understand quizzes and assignments.

교육 기관: Devanshu N

2021년 5월 24일

It's one of the best course on Marketing Analytics. The Teaching style of sir is really awesome

교육 기관: Viral P

2020년 7월 28일

It is a practical Marketing course, which focuses on the current trends of Marketing Analytics.

교육 기관: VIVEK K

2020년 5월 27일

Very Interesting and the way each and every topic explain is really very good with an examples.

교육 기관: Deleted A

2020년 4월 29일

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

교육 기관: Luis A S C

2020년 3월 27일

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

교육 기관: Tharindu H J

2020년 12월 29일

This course is really practically explained. Thank you for providing it through this platform.

교육 기관: Cheyenne G

2020년 9월 26일

The explanations were great and the practice quizzes really helped in preparing for the test.

교육 기관: Aritra B

2020년 8월 3일

Thank you . It was indeed a great journey. Wish to learn more about this fascinating concepts.

교육 기관: Corey S

2020년 6월 1일

This course was awesome! I learned so much. I am a better professional because of this course.

교육 기관: Anthony B

2017년 11월 3일

Learned different aspects and work that goes into detailed, well informed marketing decisions.

교육 기관: Sergey K

2020년 10월 31일

A good course, a great teacher who explains the material in an interesting and accessible way

교육 기관: HARISH P

2020년 10월 23일

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

교육 기관: Glenes d

2020년 9월 27일

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

교육 기관: Vipul K K

2020년 4월 24일

It was very great learning from Coursera, everything was covered well with proper explanation

교육 기관: Gunjan P

2017년 10월 3일

The trainer is quite great in explaining concepts along with being very clear and engrossing.

교육 기관: Adrianne O

2021년 11월 29일

L​earned a lot from the course! The instructor explained the concepts well. :) Squash timeee

교육 기관: Saurabh M

2020년 4월 24일

it was great learning , provided lots of insights on marketing and it analytics